Needed some regular, non morgue toned, non freakishly cold white LED strips to mount under my kitchen counters and these are spot on. The color is 3000k and provides the perfect white - not too warm and not too cold - just a beautiful shade of neutral white. These are bright, and provide a solid strip of light with no visible dots or gaps. No power supply included but they're 12 volt strips so it's easy to find power adapters that work with them. Ends are terminated in power plugs. The strips are cuttable every few inches or so, but they don't really work well with the snap on connectors. So you'll probably have to solder the connections onto any cut strip pieces you make. Good price and great quality overall. Ended up buying 7 strips total and couldnt be happier.